Beauty Business Booming: International Beauty Show Draws 46,353 Industry Professionals

New York, NY, March 22, 2002  Beauty industry professionals packed the aisles of the Jdbob K. Javits Center in New York CIty; NYC March l 0 -  12, 2002 for the International Beauty Show, now in its 86" year and going strong. Attendance for the three-day event reached 46,353, up slightly from last year. Over 550 exhibitors brought the best and brightest in new products and techniques to share at this international gathering for hair, nail and skin care professionals. Corporate sponsors of the event were Redken, Takara Belmont, Paramount, Sally Beauty, JPMS and Pibbs Industries. 

Long-time exhibitors and those participating for first time both were very pleased with the event. "Another exceptional year with good attendance. Everything is selling out. We're looking forward again to next year," said Marc Geil, Market Development Manager of Wahl Clipper. 

Michael O'Rouke, CEO and Founder of Sexy Hair Concepts, agreed. "The New York Show audience was very attentive and generous to Sexy Hair Concepts. We found the whole experience exhilarating. Everyone with Show Management was supportive and helped to make our first appearance memorable."

Masters and Main Stage performances drew large crowds and featured celebrity hairstylist Frederic Chukka, the four-time British hairstylist of the year Trevor Sorbie, John Paul Mitchell Systems' Robert Cromean and Scott Cole and Goldwell's Mike Karg. Terry Bell of ILO Academy in Washington, D.C. took a few moments prior to the performances on Monday, March 11, the six-month anniversary of 9/11 to read a letter from New York Mayor Bloomberg's office recognizing the longevity of the IBS New York event as well as the contribution of hair stylists in helping New York following the attacks.

"From cut-a-thons in salons, to corporate donations from manufacturers, beauty professionals gave back to the New York community in many ways. The beauty industry has always been on one of the most charitable industries in our Nation. Not only do you help others look and feel better about themselves, your generosity over the past few months has helped so many that are need," reads the letter from Mayor Bloomberg.

In addition to stage shows on the floor and main stage presentations, a full complement of conference sessions offered classes ranging from beginning to advanced topics in hair cutting, 
coloring, styling, nails, skin care and salon and spa business. The instructor roster reads like the Who's Who of the industry including Oscar Bond, Stuart Gavert, Ruth Roche, D.J. Freed, David Stanko and Mark Garrison. In conjunction with IBS, the first annual American Spa & Skin Care Congress, sponsored by American Spa magazine, debuted, offering two-days of classes.

Nearly 300 press registered and attended the International Beauty Show, representing a variety of countries including the United States, France, Brazil, Germany, Holland, Venezuela and Mexico. Trade press included American Spa, American Salon, Wedding Industry News, Ultimate Hair, Salon News, Salonsense Magazine, Modern Salon Media, Hair Art International, and Celebrity Cuts/Hairstyles and Trend. A variety of consumer press came to the event including: In Style, the New York Post, YM and CBS This Morning, Good Morning America, ABC News, The View, and The Montel Williams Show.

The Exhibit Hall
Other key industry exhibitors participating included: ALFAPARF, Amber Products, Ashtae, Ariella, Christine Valmy, Celebrity Signatures, Clairol, Creative Nail, Essie and Max, Helen of Troy, ISO, Jaguar, John Paul Mitchell Systems, Nexxus, Nioxin, One Minute Manicure, OPI, Orly, Paramount Beauty Supply, Pivot Point
International, Sarkli /Repechage', Schwartzkopf , Sexy Hair Concepts, Trevive, Tweezerman, Vidal Sassoon Academy and many others. 

About the International Beauty Shows
The International Beauty Shows (IBS) are the leading industry events for salon professionals, produced and managed by Advanstar Communications. Held annually in Long Beach, CA and New York City, these events together attract nearly 70,000 salon owners, managers, stylists, cosmetologists, estheticians, and nail technicians. Also produced by Advanstar is haircolorUSA, a high-level educational conference for colorists that will take place June 23-25, 2002 at the Fontainebleau Hilton Hotel in Miami, FL. IBS New York will be held March 9 - 11, 2003 at Jacob K. Javits Center in New York, NY.

About Advanstar Communications
In addition to producing the IBS events and haircolorUSA, Advanstar also publishes American Salon and American Spa. These properties are all part of Advanstar's Intemational Beauty Group. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality
information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 79
exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e?learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, intemet/e-business, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. 

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